Starting next year, all major releases from Xbox’s in-house studios will be sold at a minimum starting price of $69.99.

Microsoft joins Sony and other major game publishers in raising the price of their major new products from $60 to $70.

Starting next year, all major releases from Xbox’s in-house studios created for the Xbox Series X and Xbox Series S, including Redfall, Forza Motorsport, and Starfield, will be sold at a minimum starting price of $69.99. The company noted that regional prices may vary, but did not elaborate.

According to a Microsoft spokesperson, the price increase is dictated by the content, scale and technical complexity of the new games being developed. All projects developed by Xbox teams will continue to appear in Game Pass on the day of release, so nothing will change for subscribers.

In late October, Xbox CEO Phil Spencer warned that the company would not be able to keep the price of its products at the same level forever, but promised not to raise prices this holiday season, and the Xbox Series S console was sold at a discount of $250 on Black Friday in the US.

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