Blizzard is changing its corporate culture after sex scandals and wants to make more games.

Blizzard is undergoing internal reorganization – for example, key series have been assigned general managers. The company is changing its corporate culture after sex scandals and wants to make more games, journalist Jason Schreier has found.

In a story for Bloomberg, the reporter writes that in November 2021, managers were appointed for the Warcraft, Overwatch, Diablo, and unannounced survivor franchises codenamed Odyssey. The heads of the units are to develop roadmaps for the development of the series, which, according to the plan, should help increase the number of games produced.

Chris Metzen is part of a strategy to distribute experienced old-timers among teams. For the same reason, one of the studio’s founders, Allen Adham, was promoted to chief designer. Adham also left Blizzard in 2004 for 12 years and returned to lead the development department.

Blizzard has been doing this in recent months amid Activision‘s frustration with the company’s lack of productivity. Schreier noted that the pressure from headquarters has been steadily increasing, as, for example, six years have passed between the last new games of the studio: Overwatch came out in 2016, Diablo Immortal in 2022.

Blizzard is changing its staffing despite a possible acquisition by Microsoft, and the deal may not go through because it has a serious rival in the U.S. Federal Trade Commission.

Similar Posts